Ignite: Turn more opportunities into customersIgnite IrelandIgnite Mates
    First Page Digital

    Ignite by First Page Digital

    Get found online.
    Look professional. Win more work.

    Helping established service businesses get found, look professional and manage what happens from the first enquiry through to the booked job.

    Professional landscapers at work on a garden project
    The reality

    We have all been there.

    Phone ringing.

    Quotes waiting.

    Customers chasing.

    You are neck-deep in a job, the phone keeps ringing, supplies have gone AWOL, and there are site visits and quotes still waiting.

    The challenge is finding time for everything else.

    Where it slips away

    Good opportunities can slip through the cracks before you ever get the chance to quote.

    01

    Missed call

    They ring the next business on Google.

    02

    Slow response

    They have already booked someone else.

    03

    Quote goes quiet

    A good job quietly goes cold.

    Small gaps become lost jobs and lost revenue.

    Too many tools

    Running the customer journey usually means juggling too many different tools.

    A growing service business can quickly end up with one system for the website, another for email, another for bookings, another for social media, another for reviews and customer details spread across inboxes, phones and spreadsheets.

    The problem is not always a lack of tools. The problem is getting them to work together.

    Website
    CRM
    Booking
    Email
    Reviews
    Social
    Messaging
    Follow-up
    Reporting

    Too many tools. Too many logins. Too many gaps between them.

    A modern residential construction site exterior

    More leads will not fix
    a broken process.

    Before spending more to generate new enquiries, make sure the ones you already have are being captured, responded to, qualified and followed up properly.

    Fix the journey first. Then add more demand.

    The people behind the system

    The people behind the system.

    Technology is only useful when it solves a real business problem. Ignite is designed and supported by people who understand digital growth, customer journeys and the realities of winning work in service businesses.

    Darren Bennett - Founder & Strategic Lead

    Darren Bennett

    Founder / Strategic Lead

    Leads the digital strategy, website, search, automation and growth systems behind First Page Digital.

    Gavin Bannon - Sales Director & Growth Consultant

    Gavin Bannon

    Sales Director / Growth Consultant

    Brings experience across major New Zealand construction and infrastructure brands, with a practical understanding of how businesses generate, manage and convert opportunities.

    Gavin's experience across New Zealand construction & infrastructure

    Fletcher ConstructionFulton HoganHawkinsDownerNaylor LoveMcConnell DowellSouthbase ConstructionFletcher ConstructionFulton HoganHawkinsDownerNaylor LoveMcConnell DowellSouthbase Construction

    Introducing Ignite

    Ignite

    A better system for turning opportunities into customers.

    Ignite connects the systems behind your customer journey so enquiries are captured, followed up and given a clear next step.

    The core system

    The essential system for managing enquiries, customers, bookings, follow-up and reviews.

    01

    Never miss an opportunity

    • Missed-call text back
    • Booking calendar
    • Appointment confirmations
    • Appointment reminders
    02

    Manage your customers

    • CRM & contact management
    • Unified inbox
    • Mobile app
    • Basic reporting
    03

    Build your reputation

    • Automated review requests
    • Reputation management
    04

    Stay visible

    • Social media scheduler
    • Email marketing platform
    • Website hosting
    • SSL & CDN

    Both packages include these essentials. Managed adds AI, advanced automation and proactive management on top.

    One connected system

    One system instead of a stack of subscriptions.

    Businesses often end up paying separately for CRM, booking software, social scheduling, email marketing, reputation management, website hosting and customer follow-up tools.

    Ignite brings the essential pieces together so your customer journey is easier to manage.

    One system. One customer record. Fewer gaps.

    Website
    CRM
    Booking
    Reviews
    Email
    Social
    Messaging
    Automation
    Reporting
    Automation

    The repetitive work runs itself.

    Routine follow-up, reminders and review requests happen consistently, so your time goes into the business, not the admin.

    1

    Form submitted

    2

    Auto reply sent

    3

    Appointment booked

    4

    Reminder sent

    5

    Lead re-engaged

    6

    Review request sent

    1

    Form submitted

    2

    Auto reply sent

    3

    Appointment booked

    4

    Reminder sent

    5

    Lead re-engaged

    6

    Review request sent

    Ignite Core

    Pre-built workflows for common customer journeys.

    Ignite Managed

    Custom workflows built around how your business operates.

    Ignite Managed

    Go beyond automated messages. Automate the conversation.

    Core automates the message. Managed automates the conversation. Ignite Managed adds intelligent assistants that respond to enquiries, ask follow-up questions, answer common questions and move customers towards the next step.

    Ignite Core

    Missed call text back

    A standard SMS is automatically sent when a call is missed. The business handles the follow-up conversation.

    Ignite Managed

    AI missed call assistant

    The AI can continue the conversation, understand the enquiry, collect useful details and guide the customer towards the next step.

    One intelligent assistant across the customer journey.

    Instead of separate bots giving inconsistent answers, Ignite Managed uses the same approved business information, qualification rules and handover process across multiple customer channels.

    WebsiteSMSMissed callsSocial DMsComment-triggered conversationsVoice
    Website AI Assistant Demo QR Code

    See how your website can respond when you cannot. For the demo, the assistant is configured for a plumbing business.

    Try the live website assistant
    Get found locally
    Local search visibility showing a business appearing in local Google results

    Get found locally.

    Local SEO helps service businesses appear more prominently when nearby customers search for the services they provide.

    • Google Business Profile optimisation
    • Local search visibility
    • Service-area relevance
    • Review signals
    • Local citations
    • Geographically relevant website optimisation

    Ignite Core: available as an optional add-on.

    Ignite Managed: included.

    One system, full visibility

    One System, Full Visibility

    Everything connected. Everyone accountable. Nothing hidden.

    One customer record

    Enquiries, conversations, appointments and activity stay connected.

    Everything traceable

    See what happened and when.

    Clear reporting

    Understand leads, appointments and pipeline activity.

    Full customer journey

    See what happens from enquiry through to customer and review.

    Ignite mobile dashboard showing pipeline value, unread messages, appointments and tasks
    Built to scale

    Built to Scale

    Grows with your business without forcing you to start again later.

    1 person

    Start with the core system.

    Small team

    Add users as you grow.

    Larger team

    Same system, more capability.

    Multiple locations

    No need to re-platform.

    Same system. More people. More capability.

    What our clients say

    Testimonials

    “Darren and his team are amazing! Their strategic approach and thought leadership had delivered significant growth and they are consistently recommending on how we can continue to build momentum. If you are looking for a reliable partner that works as an extension of your team, I highly recommend them.”

    Seb McKinnon

    Agency Partner

    What Ignite includes

    The website is only the beginning.

    A new professionally designed website is included with every Ignite package. The wider system is what turns that website into a way to capture, manage and follow up opportunities.

    01

    The system

    Website, CRM, booking, messaging, reviews and follow-up in one connected platform.

    02

    The level of automation

    Core uses the standard system. Managed adds AI and custom automation.

    03

    The level of support

    Core is primarily self-managed. Managed is proactively managed and improved by First Page Digital.

    Pricing

    Two ways to use Ignite.

    Both packages include a new professionally designed website.

    Ignite Core

    We build it. You run it.

    NZ$500 / month

    NZ$1,000 implementation

    The system you manage. Everything you need to manage customers, bookings, follow-up and reviews from one connected system.

    • New professionally designed website
    • CRM & contact management
    • Unified inbox & mobile app
    • Missed-call text back
    • Booking calendar & reminders
    • Reputation management & review requests
    • Social media scheduler
    • Email marketing platform
    • Website hosting, SSL & CDN
    • Standard platform support

    Optional add-ons available: AI assistants, advanced automation, Local SEO and managed marketing services can be added when required.

    Get Ignite Core

    Ignite Managed

    Full management

    We build it. We manage it. We improve it.

    NZ$2,500 / month

    NZ$2,000 implementation

    The system we manage and improve for you. The Core system plus AI, advanced automation, Local SEO and proactive management.

    • Everything in Ignite Core
    • AI website assistant
    • AI voice agent (100 mins/month)
    • AI missed call assistant
    • AI conversation assistant (SMS, social DMs & comments)
    • Advanced lead qualification
    • Custom workflows & automation
    • Review replies
    • Local SEO
    • Proactive account management & reporting

    Optional managed services available: Full SEO, content creation, paid media, social media management, email marketing management and conversion optimisation can be added separately.

    Get Ignite Managed

    Both packages include 200 standard SMS messages per month. Managed includes 100 AI voice minutes per month. Additional SMS, telecommunications and AI voice usage is charged separately.

    Compare what is included
    CapabilityIgnite CoreIgnite Managed
    Core System
    CRM & contact management
    Unified inbox & mobile app
    Missed call text back
    Booking calendar & reminders
    Reputation management & review requests
    Review repliesOptional add-on
    Social media scheduler
    Email marketing platform
    Website hosting, SSL & CDN
    Standard platform support
    AI & Automation
    AI website assistantOptional add-on
    AI voice agentOptional add-on
    AI voice minutesOptional add-on100 included
    AI missed call assistantOptional add-on
    AI conversation assistant (SMS, social DMs & comment keywords)Optional add-on
    Advanced lead qualificationOptional add-on
    Custom workflows & automationOptional add-on
    Visibility & Management
    Local SEOOptional add-on
    Account management & reportingStandardProactive
    Optional Managed Services
    Full SEO managementOptional add-onOptional add-on
    Content creationOptional add-onOptional add-on
    Paid media managementOptional add-onOptional add-on
    Social media managementOptional add-onOptional add-on
    Email marketing managementOptional add-onOptional add-on
    Conversion optimisationOptional add-onOptional add-on
    Optional managed services

    Need more hands-on marketing support?

    Ignite gives you the customer system. Additional managed marketing services can be added when you want First Page Digital to take responsibility for specific growth channels.

    Full SEO Management

    An ongoing SEO programme designed to improve your website's organic visibility, content, technical performance and authority.

    • Keyword & demand research
    • Technical SEO
    • Service & location page optimisation
    • Content strategy & optimisation
    • Authority building
    • Ongoing search performance analysis

    Optional add-on

    Explore SEO

    Content Creation

    Content production to support your website, services and campaigns, separate from SEO itself.

    • Service pages
    • Case studies & project pages
    • Guides & FAQs
    • Articles
    • Campaign content

    Optional add-on

    Ask About Content Creation

    Paid Media Management

    Managed paid advertising for businesses that want to generate additional demand through platforms such as Google Ads and Meta.

    • Campaign strategy
    • Account setup & targeting
    • Ad creation
    • Landing-page alignment
    • Conversion tracking & optimisation
    • Reporting

    Optional add-on

    Ask About Paid Media

    Social Media Management

    Monthly content planning, post creation, branded graphics, scheduling and basic performance review. The social scheduler itself is already included in both packages.

    • Content planning & calendar
    • Caption writing & post creation
    • Branded graphics
    • Platform-specific formatting
    • Scheduling & basic performance review

    Optional add-on

    Ask About Social Media Management

    Email Marketing Management

    Campaign planning, copywriting, creation and reporting handled for you. The email platform itself is already included in both packages.

    • Campaign planning
    • Copywriting & campaign creation
    • Audience segmentation
    • Scheduling & automation
    • Reporting & ongoing optimisation

    Optional add-on

    Ask About Email Marketing Management

    Conversion Optimisation

    Focused improvements to increase the percentage of visitors and enquiries that take the next step.

    • Landing-page analysis
    • Form analysis
    • CTA improvements
    • User journey improvements
    • Testing & conversion tracking

    Optional add-on

    Ask About Conversion Optimisation

    Add-ons are priced based on scope and the level of involvement required. Talk to us about combining multiple services into a single managed plan.

    Which option is right

    Which Ignite option is right for your business?

    Choose Ignite Core if:

    We build it. You run it.

    • You want one connected customer system
    • You want a new website and the essential business tools
    • You want missed-call text back, bookings, reminders and review requests
    • You are comfortable managing the system day to day
    • You want the ability to add AI, Local SEO or managed services later

    Choose Ignite Managed if:

    We build it. We manage it. We improve it.

    • You want the same Core system with advanced automation
    • You want AI handling conversations across website, SMS, social and voice
    • You want custom workflows and advanced qualification
    • You want Local SEO included
    • You want review replies included
    • You want proactive account management and reporting
    • You want First Page Digital continuously improving the system

    Ignite

    A system designed to grow with you.

    Ignite is configured around the way your business works today, with the flexibility to add more users, workflows and capability as your needs change.

    Free 30-Minute Audit

    See exactly where you stand online.

    We will look at how customers find you, what happens when they enquire, how follow-up is handled and where opportunities may be getting lost.

    30 minutes. No obligation. No hard sell.

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