Ignite by First Page Digital
Get found online.
Look professional. Win more work.
Helping established service businesses get found, look professional and manage what happens from the first enquiry through to the booked job.

We have all been there.
Phone ringing.
Quotes waiting.
Customers chasing.
You are neck-deep in a job, the phone keeps ringing, supplies have gone AWOL, and there are site visits and quotes still waiting.
The challenge is finding time for everything else.
Good opportunities can slip through the cracks before you ever get the chance to quote.
Missed call
They ring the next business on Google.
Slow response
They have already booked someone else.
Quote goes quiet
A good job quietly goes cold.
Small gaps become lost jobs and lost revenue.
Running the customer journey usually means juggling too many different tools.
A growing service business can quickly end up with one system for the website, another for email, another for bookings, another for social media, another for reviews and customer details spread across inboxes, phones and spreadsheets.
The problem is not always a lack of tools. The problem is getting them to work together.
Too many tools. Too many logins. Too many gaps between them.

More leads will not fix
a broken process.
Before spending more to generate new enquiries, make sure the ones you already have are being captured, responded to, qualified and followed up properly.
Fix the journey first. Then add more demand.
The people behind the system.
Technology is only useful when it solves a real business problem. Ignite is designed and supported by people who understand digital growth, customer journeys and the realities of winning work in service businesses.

Darren Bennett
Founder / Strategic Lead
Leads the digital strategy, website, search, automation and growth systems behind First Page Digital.

Gavin Bannon
Sales Director / Growth Consultant
Brings experience across major New Zealand construction and infrastructure brands, with a practical understanding of how businesses generate, manage and convert opportunities.
Gavin's experience across New Zealand construction & infrastructure
Introducing Ignite
Ignite
A better system for turning opportunities into customers.
Ignite connects the systems behind your customer journey so enquiries are captured, followed up and given a clear next step.
The essential system for managing enquiries, customers, bookings, follow-up and reviews.
Never miss an opportunity
- Missed-call text back
- Booking calendar
- Appointment confirmations
- Appointment reminders
Manage your customers
- CRM & contact management
- Unified inbox
- Mobile app
- Basic reporting
Build your reputation
- Automated review requests
- Reputation management
Stay visible
- Social media scheduler
- Email marketing platform
- Website hosting
- SSL & CDN
Both packages include these essentials. Managed adds AI, advanced automation and proactive management on top.
One system instead of a stack of subscriptions.
Businesses often end up paying separately for CRM, booking software, social scheduling, email marketing, reputation management, website hosting and customer follow-up tools.
Ignite brings the essential pieces together so your customer journey is easier to manage.
One system. One customer record. Fewer gaps.
The repetitive work runs itself.
Routine follow-up, reminders and review requests happen consistently, so your time goes into the business, not the admin.
Form submitted
Auto reply sent
Appointment booked
Reminder sent
Lead re-engaged
Review request sent
Form submitted
Auto reply sent
Appointment booked
Reminder sent
Lead re-engaged
Review request sent
Ignite Core
Pre-built workflows for common customer journeys.
Ignite Managed
Custom workflows built around how your business operates.
Go beyond automated messages. Automate the conversation.
Core automates the message. Managed automates the conversation. Ignite Managed adds intelligent assistants that respond to enquiries, ask follow-up questions, answer common questions and move customers towards the next step.
Ignite Core
Missed call text back
A standard SMS is automatically sent when a call is missed. The business handles the follow-up conversation.
Ignite Managed
AI missed call assistant
The AI can continue the conversation, understand the enquiry, collect useful details and guide the customer towards the next step.
One intelligent assistant across the customer journey.
Instead of separate bots giving inconsistent answers, Ignite Managed uses the same approved business information, qualification rules and handover process across multiple customer channels.

See how your website can respond when you cannot. For the demo, the assistant is configured for a plumbing business.
Try the live website assistant
Get found locally.
Local SEO helps service businesses appear more prominently when nearby customers search for the services they provide.
- Google Business Profile optimisation
- Local search visibility
- Service-area relevance
- Review signals
- Local citations
- Geographically relevant website optimisation
Ignite Core: available as an optional add-on.
Ignite Managed: included.
One System, Full Visibility
Everything connected. Everyone accountable. Nothing hidden.
One customer record
Enquiries, conversations, appointments and activity stay connected.
Everything traceable
See what happened and when.
Clear reporting
Understand leads, appointments and pipeline activity.
Full customer journey
See what happens from enquiry through to customer and review.

Built to Scale
Grows with your business without forcing you to start again later.
1 person
Start with the core system.
Small team
Add users as you grow.
Larger team
Same system, more capability.
Multiple locations
No need to re-platform.
Same system. More people. More capability.
A few examples of websites and digital projects we have delivered.
Real work for businesses that wanted to improve how they look online and generate more enquiries.
Every Ignite package includes a new professionally designed website.
Testimonials
“Darren and his team are amazing! Their strategic approach and thought leadership had delivered significant growth and they are consistently recommending on how we can continue to build momentum. If you are looking for a reliable partner that works as an extension of your team, I highly recommend them.”
Seb McKinnon
Agency Partner
The website is only the beginning.
A new professionally designed website is included with every Ignite package. The wider system is what turns that website into a way to capture, manage and follow up opportunities.
The system
Website, CRM, booking, messaging, reviews and follow-up in one connected platform.
The level of automation
Core uses the standard system. Managed adds AI and custom automation.
The level of support
Core is primarily self-managed. Managed is proactively managed and improved by First Page Digital.
Two ways to use Ignite.
Both packages include a new professionally designed website.
Ignite Core
We build it. You run it.
NZ$500 / month
NZ$1,000 implementation
The system you manage. Everything you need to manage customers, bookings, follow-up and reviews from one connected system.
- New professionally designed website
- CRM & contact management
- Unified inbox & mobile app
- Missed-call text back
- Booking calendar & reminders
- Reputation management & review requests
- Social media scheduler
- Email marketing platform
- Website hosting, SSL & CDN
- Standard platform support
Optional add-ons available: AI assistants, advanced automation, Local SEO and managed marketing services can be added when required.
Get Ignite CoreIgnite Managed
Full managementWe build it. We manage it. We improve it.
NZ$2,500 / month
NZ$2,000 implementation
The system we manage and improve for you. The Core system plus AI, advanced automation, Local SEO and proactive management.
- Everything in Ignite Core
- AI website assistant
- AI voice agent (100 mins/month)
- AI missed call assistant
- AI conversation assistant (SMS, social DMs & comments)
- Advanced lead qualification
- Custom workflows & automation
- Review replies
- Local SEO
- Proactive account management & reporting
Optional managed services available: Full SEO, content creation, paid media, social media management, email marketing management and conversion optimisation can be added separately.
Get Ignite ManagedBoth packages include 200 standard SMS messages per month. Managed includes 100 AI voice minutes per month. Additional SMS, telecommunications and AI voice usage is charged separately.
| Capability | Ignite Core | Ignite Managed |
|---|---|---|
| Core System | ||
| CRM & contact management | ||
| Unified inbox & mobile app | ||
| Missed call text back | ||
| Booking calendar & reminders | ||
| Reputation management & review requests | ||
| Review replies | Optional add-on | |
| Social media scheduler | ||
| Email marketing platform | ||
| Website hosting, SSL & CDN | ||
| Standard platform support | ||
| AI & Automation | ||
| AI website assistant | Optional add-on | |
| AI voice agent | Optional add-on | |
| AI voice minutes | Optional add-on | 100 included |
| AI missed call assistant | Optional add-on | |
| AI conversation assistant (SMS, social DMs & comment keywords) | Optional add-on | |
| Advanced lead qualification | Optional add-on | |
| Custom workflows & automation | Optional add-on | |
| Visibility & Management | ||
| Local SEO | Optional add-on | |
| Account management & reporting | Standard | Proactive |
| Optional Managed Services | ||
| Full SEO management | Optional add-on | Optional add-on |
| Content creation | Optional add-on | Optional add-on |
| Paid media management | Optional add-on | Optional add-on |
| Social media management | Optional add-on | Optional add-on |
| Email marketing management | Optional add-on | Optional add-on |
| Conversion optimisation | Optional add-on | Optional add-on |
Need more hands-on marketing support?
Ignite gives you the customer system. Additional managed marketing services can be added when you want First Page Digital to take responsibility for specific growth channels.
Full SEO Management
An ongoing SEO programme designed to improve your website's organic visibility, content, technical performance and authority.
- Keyword & demand research
- Technical SEO
- Service & location page optimisation
- Content strategy & optimisation
- Authority building
- Ongoing search performance analysis
Optional add-on
Explore SEOContent Creation
Content production to support your website, services and campaigns, separate from SEO itself.
- Service pages
- Case studies & project pages
- Guides & FAQs
- Articles
- Campaign content
Optional add-on
Ask About Content CreationPaid Media Management
Managed paid advertising for businesses that want to generate additional demand through platforms such as Google Ads and Meta.
- Campaign strategy
- Account setup & targeting
- Ad creation
- Landing-page alignment
- Conversion tracking & optimisation
- Reporting
Optional add-on
Ask About Paid MediaSocial Media Management
Monthly content planning, post creation, branded graphics, scheduling and basic performance review. The social scheduler itself is already included in both packages.
- Content planning & calendar
- Caption writing & post creation
- Branded graphics
- Platform-specific formatting
- Scheduling & basic performance review
Optional add-on
Ask About Social Media ManagementEmail Marketing Management
Campaign planning, copywriting, creation and reporting handled for you. The email platform itself is already included in both packages.
- Campaign planning
- Copywriting & campaign creation
- Audience segmentation
- Scheduling & automation
- Reporting & ongoing optimisation
Optional add-on
Ask About Email Marketing ManagementConversion Optimisation
Focused improvements to increase the percentage of visitors and enquiries that take the next step.
- Landing-page analysis
- Form analysis
- CTA improvements
- User journey improvements
- Testing & conversion tracking
Optional add-on
Ask About Conversion OptimisationAdd-ons are priced based on scope and the level of involvement required. Talk to us about combining multiple services into a single managed plan.
Which Ignite option is right for your business?
Choose Ignite Core if:
We build it. You run it.
- You want one connected customer system
- You want a new website and the essential business tools
- You want missed-call text back, bookings, reminders and review requests
- You are comfortable managing the system day to day
- You want the ability to add AI, Local SEO or managed services later
Choose Ignite Managed if:
We build it. We manage it. We improve it.
- You want the same Core system with advanced automation
- You want AI handling conversations across website, SMS, social and voice
- You want custom workflows and advanced qualification
- You want Local SEO included
- You want review replies included
- You want proactive account management and reporting
- You want First Page Digital continuously improving the system
Ignite
A system designed to grow with you.
Ignite is configured around the way your business works today, with the flexibility to add more users, workflows and capability as your needs change.
Free 30-Minute Audit
See exactly where you stand online.
We will look at how customers find you, what happens when they enquire, how follow-up is handled and where opportunities may be getting lost.
30 minutes. No obligation. No hard sell.