Eco Lawn — E-commerce Website Redesign (NZ)
The project
Eco Lawn is a New Zealand supplier of artificial grass and landscaping products for residential and commercial customers.
The company approached First Page Digital to rebuild its existing website. The previous site had become difficult to navigate and manage, while its mobile experience and checkout process created unnecessary friction for customers.
The new website needed to present the Eco Lawn brand more professionally, simplify the route from product discovery to purchase and give the internal team greater control over products, pricing and website content.
Our role
First Page Digital led the project with Eco Lawn and oversaw the delivery of the new website.
Because the e-commerce rebuild required specialist custom development, we brought in OWI Web Development as our development partner. This gave the project the additional technical expertise it needed while First Page Digital remained responsible for coordinating the website around Eco Lawn's requirements.
The challenge
Eco Lawn's existing website no longer reflected the quality of the business or provided the experience customers expected.
The main priorities were to:
- •Simplify navigation and product discovery
- •Improve the mobile shopping experience
- •Create a smoother route through checkout
- •Improve website speed and performance
- •Make products, pricing and content easier to update
- •Protect and strengthen the website's search foundation
The solution
The website was rebuilt using WordPress and WooCommerce, providing a flexible e-commerce platform that Eco Lawn's team could manage internally.
The new structure makes it easier for visitors to browse products and understand the available options. Cleaner page layouts, improved mobile responsiveness and a more straightforward checkout experience reduce friction throughout the buying journey.
Performance improvements, caching and compression were also implemented to create a faster experience across desktop and mobile devices.
The outcome
Eco Lawn now has a cleaner and more professional online store that better reflects the business and makes its products easier to find and purchase.
The new platform provides:
Delivery partnership
Eco Lawn appointed First Page Digital to oversee the website rebuild. Specialist e-commerce development was delivered in collaboration with OWI Web Development.
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