How Long Should a Blog Post Be for SEO?

When it comes to writing content for a blog, one of the most frequently asked questions is, "How long should my blog post be?"
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When it comes to writing content for a blog, one of the most frequently asked questions is, “How long should a blog post be for SEO?” Finding the appropriate blog article length can be difficult since you want to include enough information to please your readers and search engines while not overwhelming them with irrelevant stuff.

Here’s the answer to your question!

Table of Contents

The Ideal Blog Post Length for SEO

While there’s no perfect length for a blog post, several studies have provided insights into what tends to perform well in search engine results pages (SERPs):

  • Minimum length: A minimum of 300 words provides enough substance for search engines to understand your post’s topic and intent.
  • Ideal length: blog entries between 1,000 and 2,000 words tend to rank higher in search results and earn more social media shares.
  • Long form content: In-depth articles that exceed 2,000 words can rank extremely high for competitive keywords and show your authority on a subject.

These are the basics; remember that the appropriate length of your blog articles will differ depending on your niche, target audience, and the specific topic you’re discussing.

Quality Over Quantity

While longer blog posts rank higher in search results, it is critical to prioritise quality above quantity. A well-written, entertaining, and useful 800-word piece is likely to beat a 2,000-word essay that is badly structured and full of fluff.

When developing material for your blog, prioritise delivering value to your audience. Cover your selected topic thoroughly, but avoid including superfluous information only to reach a certain word count. If you can effectively deliver your message in less words, don’t feel compelled to extend your post unnaturally.

Book a quick 30-minute chat with our SEO experts, and watch your sales grow.

Other Factors to Consider

Aside from content length, other factors influence your blog post’s SEO performance:

  • Keyword Research and Optimisation: Include your target keywords in the title, headings, meta description, and throughout the text.
  • Readability: To improve readability, break your content into short paragraphs, bullet points, and subheadings.
  • Visuals: Include relevant images, videos, and infographics in your blog posts to engage readers and improve time on page.
  • Internal and External Links: Include links to other comparable blog articles and high-quality external sources to provide value and context.
  • Mobile-friendliness: As mobile search traffic grows, ensure that your blog is mobile-responsive and easy to navigate on small screens.

While there is no one-size-fits-all answer to the question: “How long should a blog post be for SEO,” 1,000 to 2,000 words is a decent starting point. Always focus on providing high-quality, valuable, and useful content that addresses your audience’s pain points.

Creating a marketing strategy for a blog means developing a plan with the goal to increase your blog’s exposure on Google. Before starting this task, make sure to anaylse your competitors, have a list of target keywords and get to know content optimisation best practices. If you need a hand polishing up your writing, learn more about our seo copywriting services!

Without a defined strategy in place, you may end up devoting time and resources to your blog without seeing any gain in search engine results. A strong plan allows you to keep track of what works and what doesn’t, making it easier to maximise your team’s efforts.

If you’re not sure where to start, here’s how to establish an SEO plan and get the most of your blog. Begin by writing friendly SEO blog posts, and watch your blog climb the search results!


Click here and join a quick 30-minute chat with our digital marketing agency in Dublin, and watch your sales grow.

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